Why Yellow is the New “It” Color of Summer








Though yellow isn’t one of my typical color choices when it comes to clothes, there’s just something about wearing it in the summer that just seems perfect! The color is the literal embodiment of the bright sun and summery weather, and it’s such a fun way to brighten up just about any look, don’t you think?

I tend to lean towards neutrals throughout the year because I just find these colors more classic and timeless, which means they’re more versatile in terms of mixing and matching too. This year, I’ve been trying to incorporate more colors into my wardrobe, so I couldn’t help but gravitate towards this summery yellow hue now that we’re in one of the hottest months of the season!

If you’re still not convinced that you need this bright and happy color in your wardrobe, read on to see why yellow is the new “it” color of summer!

1. It’s Fun and Youthful

When you think of the sun, you immediately think of summer, right? And summer just embodies so many fond memories of youth, don’t you agree? From lazy afternoons by the pool, to endless days running around the fair, there’s just something about the summer sun that makes me feel more free and young! Whenever I wear yellow, I’m just reminded of all this, and it’s a color that instantly puts a smile on my face!

2. It Brightens Up Any Outfit

Needless to say, yellow is one of the brightest colors on the color wheel. And because of its bright nature, it definitely helps bring that “light” to just about any outfit, don’t you think? Even on the gloomiest of days, yellow still manages to brighten up your mood, making your outfit instantly more fun!

3. It’s “Unique” Enough to Be Fashion-Forward and Trendy

And of course, no one can deny that yellow actually gives off an unexpected high-fashion, street style vibe that’s inimitable. Sure, reds, mustards, and green may be more “popular” choices when it comes to bright hues, but yellow definitely stands out from its peers because it’s vibrant, bright, and an immediate attention grabber!




On Me

Eggie Shop Red Handed Baby T in Yellow

Abercrombie & Fitch High Rise Girlfriend Jean Shorts in Ripped Dark Wash

Anya Hindmarch Smiley Cross Body Bag

Adidas Superstar Sneakers in White/Black



What do you think of the color yellow? Are you a fan of this bright and youthful color? And how do you usually style this fun hue? Let me know in the comments because I always love hearing from you!

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26 thoughts on “Why Yellow is the New “It” Color of Summer

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